Frequently asked questions

A Travel Token is the digital representation of a specific tourism-related additional service or travel experience. Travel agencies and mobile travel advisors can use Travel Tokens to provide customers with special tourism services in addition to a travel booking. The underlying services are offered by Marketplace Partners through the Travel Token Marketplace and can be redeemed by the traveller with the relevant service partner.

Unlike vouchers, loyalty points or discount promotions, a Travel Token does not represent a monetary value, but a specifically defined tourism service. This creates additional value along the customer journey without reducing the travel price. A Travel Token can, for example, represent a room upgrade, welcome drink, airport transfer, restaurant visit, city tour or many other tourism-related additional services.

The respective Marketplace Partners decide which services are offered.

Travel Tokens follow a simple digital process. A Marketplace Partner first provides a tourism-related additional service in the Travel Token Marketplace. Travel agencies or mobile travel advisors select the service and create a Travel Token from it. The Travel Token is then sent digitally to the traveller and can be redeemed during the trip with the relevant Marketplace Partner.

The entire process, from creation to redemption, is managed through the Travel Token Marketplace.

The Travel Token Marketplace is the central platform for creating, managing and providing Travel Tokens. It connects travel agencies, mobile travel advisors and Marketplace Partners in a shared digital ecosystem. Marketplace Partners provide their tourism services, while travel agencies and mobile travel advisors can select them and send them to customers as Travel Tokens.

The Travel Token Marketplace provides the technical infrastructure for managing, sending and redeeming Travel Tokens and can be connected to existing tourism systems via interfaces (APIs).

Travel Tokens were developed to give travel agencies and mobile travel advisors new ways to strengthen customer loyalty and make tourism-related additional services digitally available. Instead of selling travel solely through price, Travel Tokens enable additional experiences along the customer journey. At the same time, Marketplace Partners gain a new distribution channel through which they can make their services visible and reach new guests.

Travel Tokens therefore connect travel distribution and tourism service providers in a shared digital network.

Travel Tokens create benefits for everyone involved in the tourism ecosystem. Travel agencies and mobile travel advisors can enhance their advice with additional travel experiences, strengthen customer loyalty and differentiate themselves from competitors. Marketplace Partners gain an additional distribution channel, increase the visibility of their services and reach new guests.

Travellers benefit from concrete tourism-related additional services that enrich their trip and make the travel experience more personal.

Travel Tokens and vouchers follow different concepts. A voucher generally represents a monetary value or price reduction. A Travel Token, by contrast, represents a specific tourism-related additional service or travel experience. The focus is not on reducing the travel price, but on creating additional value along the customer journey.

No. Travel Tokens are neither points to collect nor part of a conventional bonus or loyalty programme. Each Travel Token represents a specific tourism service and can be provided and redeemed independently of a points system.

No. No knowledge of blockchain, cryptocurrencies or wallets is required to use the Travel Token Marketplace. Travel agencies, mobile travel advisors and Marketplace Partners work with a familiar user interface. The technical infrastructure operates in the background and ensures secure management of the Travel Tokens.

In principle, almost any tourism-related additional service can be provided as a Travel Token. Examples include room upgrades, breakfast, welcome drinks, wellness offers, city tours, museum visits, restaurant services, transfers, rental-car upgrades, bicycle hire or regional experiences. The respective Marketplace Partners decide which services they offer.

Marketplace Partners are tourism companies that provide their services through the Travel Token Marketplace as Travel Tokens. They include tour operators, cruise lines, airlines, hotels, destinations, airports, car rental companies, restaurants, leisure attractions, mobility providers and regional experience providers such as bicycle hire companies or city tour operators.

Marketplace Partners expand the tourism offering of the Travel Token Marketplace and create additional value for travel agencies, mobile travel advisors and travellers.

Travel Tokens enable travel agencies and mobile travel advisors to offer customers additional travel experiences without reducing the travel price. They create emotional added value along the customer journey, strengthen customer loyalty and provide a modern way to differentiate from competitors. At the same time, they open up new opportunities for cooperation with tourism service providers.

Travel Tokens are created through the Travel Token Marketplace. Travel agencies and mobile travel advisors select a suitable tourism-related additional service from a Marketplace Partner and create a Travel Token from it. The Travel Token can then be sent directly to the traveller. The entire process is digital and designed to be intuitive.

A Travel Token can be used at different points in the customer journey. Typical moments include immediately after booking, before departure, during the trip or after returning as a thank-you for the booking. The ideal timing depends on the desired customer experience and the respective tourism-related additional service.

Yes. Travel agencies and mobile travel advisors decide for themselves which Travel Tokens they want to provide to customers. Suitable tourism-related additional services can be selected according to destination, type of trip or target group to complement the travel experience in a targeted way.

No. Travel Tokens are provided digitally. No special app is required. The aim of the Travel Token Marketplace is to make use as simple and convenient as possible for everyone involved.

Yes. Travel Tokens can be provided both directly after a booking and at a later point in time. This allows travel experiences to be enhanced selectively throughout the customer journey.

Yes. The Travel Token Marketplace is designed for small and medium-sized travel agencies as well as larger distribution organisations. Even individual Travel Tokens can help enhance the customer experience and strengthen personal advice.

Yes. Depending on the course of the trip, several Travel Tokens can be used. Different tourism-related additional services can therefore be combined along the customer journey and the travel experience can be expanded individually.

Travel Tokens can in principle be used for almost all types of travel, including package holidays, city breaks, cruises, round trips, individual travel, wellness trips and group travel. What matters is that suitable tourism-related additional services are offered for the respective trip.

No. The Travel Token Marketplace was developed to make the entire process as simple and efficient as possible. Travel Tokens are created and sent digitally and can be integrated easily into the consultation process.